Should my brand use rendered images instead of photography?

Photography is an excellent tool for presenting new products. However, although most photographers are fantastic at editing, there are some ideal conditions they would typically prefer when photographing.

These include good lighting, a decent studio and, if you are photographing outside, then the perfect environment (which can often include great weather conditions).

With rendered images, the entire environment is artificial. You can manipulate everything very easily. If you need the perfect lighting, the ideal studio environment or even if you want to combine your renders with photography, you can do.

An additional benefit of rendered images is the ability to demonstrate actions which wouldn’t be possible through photography. These include section views and exploded views.

Affordable method

Why don’t more businesses use rendered images? The main answer we found is “expense”. Particularly for Small and Medium Enterprises (SMEs), rendered images can be costly and more expensive than photography. However, with our methods, we allow SMEs, even with the tightest of budgets, access to rendered images.